PlayStation vs Xbox: The Battle for Supremacy



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Code : COM0071

Year : 2004

Industry : Entertainment

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Growing at a pace of 11% CAGR (compound annual growth rate) and fast surpassing the revenues of Hollywood, the video game industry has baffled the media and entertainment observers.

Led by Sony's PlayStation series of consoles, the industry has weathered the slump of the late 1990s that lowered everything from Internet stocks to computer sales. The booming industry caught the sights of Microsoft, which launched its Xbox console in the late 2001.

Analysts believed that the arrival of Xbox would end the supremacy of Sony's PlayStation.

Pedagogical Objectives:

  • To discuss the strategies adopted by Sony and Microsoft to capture market share

  • To discuss both Sony's and Microsoft's efforts to popularise on-line gaming, which experts say would be the next battlefield.


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    Keywords : Video game console industry, Cyclical nature of industry, Game software business, Sony PlayStation, Competitive Strategies Case Study, Microsoft Xbox, Nintendo's GameCube, Electronic Arts Incorporated, Game royalties, Console sales, Backward compatibility, Price cuts, Microsoft's XNA, Electronic Entertainment Expo (E3), On-line gaming

    Contents :
    » The Video Game Console Industry
    » PlayStation 2 and Xbox
    » Online Gaming- A New Arena


    Case Introduction >>


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